The origin
Sowing
It was 2019 when Frank (flower grower, entrepreneur and somewhat chaotic floral artist) wondered if there was a way to present plants in a more beautiful, practical and more plant and environmentally friendly way.
There had to be something more sustainable than disposable plastic, something more creative than the good old flower pot.
The process
Taking Root
Thinking became doing and Frank started drawing and calculating.
After sawing, drilling, fitting, measuring, perfecting and starting over, three prototypes of pots were created, each with a functionality that allowed plants to be arranged just that little bit better.
But it wasn't until industrial designer Robert laid his eyes on Frank's creations that the ideas Frank had sown took root. Robert miraculously transformed the three designs into one multifunctional end product.
The Globee - the very first Floriate product - was there.
step by step
To grow
Along the way, Frank gathered more people who believed in a greener world as much as he did, and various expertises came on board at Floriate.
The club and collection grew, collaborations took shape, an educational program was created and the world became a tiny bit greener.
Together is more beautiful
To bloom
Floriate now consists of a team of passionate dreamers and doers.
Globee is in full production and an educational program – GreenBee Kids – is taking shape. Growers and retailers are being supplied with Globees.
And you too are welcome to join our big Green Up!